The 2018 collection
Inspired by the 2011 grunge-styled film The Girl with The Dragon Tattoo, and the famous Petipa/Ivanov ballet, Swan Lake, our newest collection is simultaneously elegant and defiantly goth. With a play on dark romance, the palette of black and white gowns are hyper-feminine with minimalist undertones, that give bridal a futuristic spin.
Photographed in the heart of Paris by world-renowned photographer Karolina Kuras, with incredible jewels by Tilly Thomas Lux, and hair accessories from Naturae Design and Luna Bea Bride, this collection will be sure to stop you in your tracks.
This is bridal for the most confident of rule-breaking women.
& FOR LOVE Anniversary shoot
Photographer/Art Direction ~ Tegan Mierle
Hair & Makeup ~ Taylor Chow + Sara Smith
Fashion Assistant ~ Cristina Tucciarone
Shot on location at The Extension Room, Toronto
People often ask why I started Bridal. Besides the obvious answer, (which is, I hated all wedding dresses back in 2009 and really struggled to find my own bridal gown), it wasn’t so much that I started 'Bridal', but more that I wanted to be part of a movement which would make bridal much current and fashionable, and something that I'd like, actually want to wear. I was pretty sure that I couldn't be the only bride who's wedding fantasy did not involve a tiara, a ball gown or a party that would cost the amount equivalent to a down payment on a house.
Fast forward to 2013, and I had graduated from university with a bachelors degree in design, and had an idea, a concept, and eventually, bought a web domain, secured an instagram name, and that was about it. It wasn't until the fall of 2014 that we were ready to release our first collection, "Bohemian Love", which featured gowns that were totally different than the mainstream offering. Needless to say, we got a lot of rejections, including comments like " that doesn't look like bridal" . People were afraid. And it's true- & FOR LOVE is not for everyone. And that's ok. I firmly believe that brides, no matter what they choose to wear, should wear exactly what they want.
Five years later, and we are more than proud to have been part of the OG #coolbride movement. We've worked with the best of the best, including The Lane, who took our dresses to Morocco for an epic shoot in the Sahara Dessert. We've created 5 collections, have done photoshoots in Toronto, New York, and Paris, and dressed hundreds of amazing brides for their big day.
To celebrate, we created a beautiful 5 year anniversary shoot, shot by amazing friend Tegan Mierle, featuring a squad of 11 models, plus hair, make-up, accessories by Tilly Thomas Lux, and my wonderful husband who showed up on set with coffee for everyone before he ran off to the office. The tones of white and industrial vibe allowed that effortless cool attitude shine through. Just the way we like it.
Thank you for supporting us for the last five years! We couldn't have done it without you.
Postcards from Paris
For most of my adult life, I have wanted to be french. Let's be real, French girls are just the f*cking coolest, with their messy but not-messy hair, the way they are able to eat so much cheese but not gain a pound, and that work/life balance. I have been fortunate enough to visit Paris many times, and can now safely say that I got all the touristy stuff out of the way and can spend my time doing more important things, like shopping, eating, and drinking wine.
It's been a personal dream of mine to shoot a lookbook in Paris, and this year we made it happen. Our upcoming 2018 collection, Amour Éternel won't be out for until the fall, ( but stay tuned for sneak peeks and pre-sales! ) so in the meantime, here are my fave things to see and do in Paris.
We always do Air B&B.It is so much more fun to stay in an apartment than a hotel. You get more space and also, it makes you feel like an authentic french person. I like to stay in the 6th arrondissement around Saint Germain des Prés.
La Bouillon Chartier
One of the oldest restaurants in Paris, ( over 100 years old), I come here every visit without fail. The food is not 5 star, but it's not expensive and while I know a few people who have not liked their meal, I personally have never had a bad meal there.The place makes you feel like you landed right in the Belle Epoque and the waiters write your order right on the tablecloth! Tip: get there before 7.30pm to avoid the massive line up and make sure your whole group is there otherwise they won't seat you. Don't miss their escargot!
The Hotel Grand Amour
Located in the lobby of its eponymous hotel, Grand Amour is the answer to your bohemian french dreams. Designed by graffiti artist and designer André Saraiva, this place has great cocktails and food, and a totally 'gram worthy sign.
My top 3 places:
If you like to shop, you’ll love Colette. It’s a small concept store at Place Vendôme where you’ll find collections from some of your favorite designers, and ones that you’ve never heard of.
Avenue Montaigne : Gorgeous french architecture and the home to many big designer brands like Dior, Chloe, Celine, and Givenchy. Remember to bring your passport so you can shop tax free.
Rue de Charonne is a little street near the Bastille. It has tons of cute indie stores as well as more popular french labels such as Isabel Marant and Repetto.
The Tuileries Garden (French: Jardin des Tuileries, is a beautiful public garden located between the Louvre Museum and the Place de la Concorde in the 1st arrondissement of Paris. Created by Catherine de Medici as the garden of the Tuileries Palace in 1564, it was eventually opened to the public in 1667 and became a public park after the French Revolution. It's my favourite place to people watch and sit and have an ice-cream in the summer.
Stay tuned for our 2018 lookbook, shot in Paris by Karolina Kuras, coming in the fall.
LOVE you to the moon and back
We are so thrilled to be featured in White Magazine this week with our fave BROOKLYN gown! Shot out in the Californian salt flats, the bold, bad-ass bridal aesthetic is what we live for. So much love to our LA stockist The Blushing Bird, as well as photographer Emily Magers for the incredible images and including us in this amazing editorial. To see the full editorial head over to White Magazine.