The 2018 collection
Inspired by the 2011 grunge-styled film The Girl with The Dragon Tattoo, and the famous Petipa/Ivanov ballet, Swan Lake, our newest collection is simultaneously elegant and defiantly goth. With a play on dark romance, the palette of black and white gowns are hyper-feminine with minimalist undertones, that give bridal a futuristic spin.
Photographed in the heart of Paris by world-renowned photographer Karolina Kuras, with incredible jewels by Tilly Thomas Lux, and hair accessories from Naturae Design and Luna Bea Bride, this collection will be sure to stop you in your tracks.
This is bridal for the most confident of rule-breaking women.
The SAINT GERMAIN
The ODETTE/ ODILE
The BROOKLYN in DISCO
& FOR LOVE Anniversary shoot
Photographer/Art Direction ~ Tegan Mierle
Hair & Makeup ~ Taylor Chow + Sara Smith
Fashion Assistant ~ Cristina Tucciarone
Shot on location at The Extension Room, Toronto
People often ask why I started Bridal. Besides the obvious answer, (which is, I hated all wedding dresses back in 2009 and really struggled to find my own bridal gown), it wasn’t so much that I started 'Bridal', but more that I wanted to be part of a movement which would make bridal much current and fashionable, and something that I'd like, actually want to wear. I was pretty sure that I couldn't be the only bride who's wedding fantasy did not involve a tiara, a ball gown or a party that would cost the amount equivalent to a down payment on a house.
Fast forward to 2013, and I had graduated from university with a bachelors degree in design, and had an idea, a concept, and eventually, bought a web domain, secured an instagram name, and that was about it. It wasn't until the fall of 2014 that we were ready to release our first collection, "Bohemian Love", which featured gowns that were totally different than the mainstream offering. Needless to say, we got a lot of rejections, including comments like " that doesn't look like bridal" . People were afraid. And it's true- & FOR LOVE is not for everyone. And that's ok. I firmly believe that brides, no matter what they choose to wear, should wear exactly what they want.
Five years later, and we are more than proud to have been part of the OG #coolbride movement. We've worked with the best of the best, including The Lane, who took our dresses to Morocco for an epic shoot in the Sahara Dessert. We've created 5 collections, have done photoshoots in Toronto, New York, and Paris, and dressed hundreds of amazing brides for their big day.
To celebrate, we created a beautiful 5 year anniversary shoot, shot by amazing friend Tegan Mierle, featuring a squad of 11 models, plus hair, make-up, accessories by Tilly Thomas Lux, and my wonderful husband who showed up on set with coffee for everyone before he ran off to the office. The tones of white and industrial vibe allowed that effortless cool attitude shine through. Just the way we like it.
Thank you for supporting us for the last five years! We couldn't have done it without you.