& FOR LOVE is a modern bridal and ceremonial brand inspired by real life and real love. Our brides are at the forefront of the new type of bride - a cool chick who believes it’s ok to break the rules, and knows that looking like a “bride” just means a killer outfit that she feels amazing in. We believe in style that’s authentic, effortless and elegant, and we know you do too. 

To our beautiful & FOR LOVE brides who have rocked our gowns, partied all night, and danced, laughed, and cried tears of joy in an & FOR LOVE dress- Thank you for letting us be a part of your day. 

Be part of our tribe, and let’s make way for the new bride.

& FOR LOVE xo 




Getting the privilege to meet a #realbride who's a fellow Aussie is always a treat! Check out Em aka Emily Robinson Smith in her Amy gown, looking effortlessly gorgeous with the Yarra Yarra Valley in Victoria as the backdrop to a wedding that looks as beautiful and heart-warming as Em herself!


#&FLREALBride feature

the ines gown


Meet a true & FOR LOVE-style chilled out, #realbride: Lauren Jones, turning heads in her dip-dyed Ines two-piece gown. Any wedding inspired by a Romeo + Juliet 90s action movie styled with feather cape, a star-studded crown, and firey hot-pink stilettos has got our attention. This babe blew us all away! 



#&FLREALBride feature

The brooklyn gown

Megan + Jamie

Meet our newest &FL bride Megan! This Canadian bombshell of a babe married the love of her life, Jamie, on the Island of Hornby near Vancouver in BC, right on Canada Day. Megan totally encapsulates the &FL spirit - especially as she customized our fave sequined BROOKLYN gown with a gorgeous belt and super long veil, all from our Vancouver retailer Rituals of Love Bridal. We're head over heels for this lovely couple! And can we mention how much we love the family pictures with their dog?!



The Brooklyn Gown

Fallyn + Matt

When we came across Fallyn's pictures on social media in our & FOR LOVE BROOKLYN gown, we all literally stopped what we were doing to drool over this bride and her Ah-MAZING style, because it was seriously  beyond anything we'd ever dreamed of. From the shoes ( OMG, THE SHOES ) to the headpiece to the dress.... it was a look that was clearly unique, cool and authentic. 

The Carrie Gown

Lisa + Mark

#&FLREALBride feature

The paris gown


This #realbride feature is extra special to me, because the bride in question is my best friend Paris...yes, THE Paris of the Paris gown... and the Groom also happens to be one of my best Dude friends. I couldn't be more thrilled that these people found each other! When you are around them, you can truly feel how deep their love for each other is. Let's just say these two gorgeous people are couple GOALS. 


#&FLrealbride feature


Alexandra + Matthew

Meet beautiful artist Alexandra ( or Allie) and learn how she met the love of her life on tumblr, and found the dress of her dreams on an instagram post just 6 weeks before her wedding! If you did not believe in fate before, you will now. This is truly a love story of how sometimes, everything in life is just meant to be. 

The INES gown

Katie + Si

The Celestine Gown

Juri + Alex

The Amy Gown

Candis + Cody