WHITE NOISE - behind the campaign

White Noise Behind the Scenes
Images by Angel Spendlove + Tegan Mierle
Locations – Soho, Noho, and the upper east side, New York City

We decided on New York for our campaign location before I'd even finished designing the collection. It was kind of a no-brainer, as my husband and little one and I had relocated there for 8 months. It was an amazing experience to be so immersed in art, poetry, music and fashion, and I soaked it all in as much as I could. I channelled legendary rocker and artist Patti Smith, and wanted to create a campaign that had a downtown vibe of rock'roll bohemia, a dash of modernity, and a little bit of softness. 

My team this year included the amazing Tegan Mierle, a friend of mine from Toronto who flew all the way from San Fransisco just to shoot the campaign. Muse and model was my NYC BFF Paris, who is a born and bred New Yorker and just brought the dresses to life. New friend and fellow Aussie-in-NYC Emily Buckner at FLWR created a cool green bouquet, and the lovely Daniella of Naturae Design provided the headpieces. With some of my own styling elements like an amazing white leather jacket, it all came together. And with the empty city as a backdrop in the early morning light, it was pretty magical. 

We wrapped the shoot on a Sunday evening, on the rooftop of a downtown building, and as we sipped some bubbly, heavy clouds rolled in, and that warm summer rain began to fall. It was a poetic way to end the shoot, and I think all of those artists from a bygone era were sending us good vibes. 

Angel x